Bozeman’s a small town. We have about 30,000 permanent residents that actually live in the town. We also have a college (MSU) with about 14,000 students and the surrounding Gallatin Valley residents. All told the market is about 100,000 people. It doesn’t take a rocket surgeon to figure out that a custom builder like myself can’t sell enough bikes locally to earn a living. I learned a long time ago that I need to market to the entire globe if I wanted to earn a living building frames. Currently I build about 99% of my frames for out of state customers, whom I design for over the phone and will never see in person. None-the-less when the local paper, The Bozeman Daily Chronicle wanted to do an article on me I was flattered. You can read it here: Article
When you are interviewed by a non-cycling publication the results are completely different that when it is a writer that actually understands the craft and the industry. I think this writer, Sean, did a good job and while there are some inaccuracies due to a lack of understanding he pretty much got the message correct. One thing I did learn from the article, is that a lot of people in this community read our paper.
After the article was released I went and bought a couple copies. One to send to Mom, one to keep, etc. I filed a permanent copy away with the rest of my press and saw a bunch of old newspaper articles that I’ve saved. I also have a clip from a show on PBS called “Made in Montana” which featured Strong Frames and a local news public interest story on Strong Frames. Man have things changed. It sure is funny to look back at yourself, in my case 10 or 15 years ago and see what your aspirations were as compared to today. I sure learned a lot. I’ll be posting the feature newspaper articles on my press page in the new site as well as youtube links to the TV stuff if anyone is interested in seeing it. I don’t really know what info a person gets’s from it other than an understanding of my journey to where I am today. I suppose that can be quite a bit, when you think about how it shapes my framebuilding philosophy.