If you’ve never ordered a custom frame before or even if you have and you’re wondering how the process of ordering a Strong Frame works here is a little outline (maybe not so little).

It’s my job to adapt to your level of technical knowledge or interest. So don’t be intimidated if you don’t feel you know enough to order a frame. Furthermore if you don’t feel like you can offer accurate information, don’t worry. I know how to protect you from yourself. I’ve been designing and building frames over the phone for 15 years and I understand all the mistakes people can make. I have a process that will identify any problems long before we make any final decisions. The process is fun, and if this is your first custom bike, you will learn about yourself, your priorities, and you’ll have a better understanding of the sport in general. Even though waiting may be hard, it’s worth it.

We may have many conversations leading up to your purchasing decision before you actually place your order. Once you do order we’ll begin my 10 stage order process. Your order is defined as being started once you take the plunge and make your deposit. At that point, through a series of phone conversations, I’ll take you by the hand and guide you through every element of the frame design, accommodating your level of technical knowledge. I’ll translate your thoughts and words into specific frame design considerations, from frame size and fit to tube selection and geometry. No action is ever taken on my part until you have finalized your decision, are comfortable with your choice, and have given me the OK to move to the next stage.

1. Initial interview – So you’ve made your choice, and I’m the lucky builder you’ve decided on. Give me a call, let me know you want to place an order, and we’ll get the ball rolling. This is when we’ll discuss the type of frame you want and the material you’re interested in. We can discuss the pros’ and cons’ of different choices to get the general idea of the direction we’re going to go.

We’ll also talk about the reason you’re buying a new frame. Is it because you don’t have one, you need to solve fit or handling problems, you like to buy new frames, etc. We’ll also talk about the riding you do, you want to do, and your expectations for the new frame.

At the end of the conversation I’ll give you a price estimate. Usually, I can give you an exact price but quite often all choices have not been finalized, so an exact price will not be available. Then I’ll get your contact information, take your deposit (50% of frame price payable by check, all major credit cards or PayPal), put you in the queue, and give you an estimated delivery date.

2. Customer information collection – When you place your order I’m going to give you some “Homework”. What I’ll need you to do is collect your body sizing information and current bike(s) size and setup information. You can read instructions on how to make these measurements here and submit the information online here [coming soon!]. This is where people get a little nervous, but don’t worry. I’ll know if you screw up, and I’ll help you with any questions you have. My main goal at this stage is to understand your current riding experience and compare it to what I would expect based on your body measurements.

If you current bikes fits well, or even perfectly that information is helpful. Equally as valid and useful is your current bike information if it fits or handles poorly. The key is to learn what you like and what you don’t like. We’ll develop an objective guideline and define a common language we can use to communicate with each other.

3. Builder info analysis – Once I have all your info and we’re both confident that it’s accurate I can “crunch the numbers”. I’ll come up with some ideas on how we can approach the design in order to achieve your goals, and we’ll discuss them, making sure they are consistent with your expectations.

4. Preliminary design interview – I call it “preliminary” because at this point we’re not making any final decisions. We are pinning down specifics. In other words, exactly what design elements do we incorporate to accomplish the established goals. We’ll focus on the four design areas of configuration, fit, handling, and ride quality.

• Configuration: What type of frame do you want? Road, Cross or Dirt Road? Maybe you’re looking for a MTB 29er Single Speed with an EBB or sliders. We’ll also decide on material choice, tire clearance, brake type, color, decals, cable routing, etc. If you’re buying a complete bike or a frame and some parts, we will go over parts specifications as well. For build kits we offer a default part outline, however anything can be substituted, and now is the time we’ll discuss individual parts choices.
• Fit: We figure out how you want to sit on the bike. This will depend on the type of riding you do. Do you prefer a more upright position or do you want a racier, more aero, position? Do you have any injuries or physical conditions that require special considerations? Etc.
• Handling: This is the frame geometry and weight distribution. Depending on the frame type, rider preference, rider size, application and geographic locations we’ll decide on the necessary combination of specifics to accomplish your goals.
• Ride Characteristics: This is tube choice. What diameter, shape, wall thickness/profile brand, and specific tube will be right for you. Decisions we make are based on tube diameter, which will determine the frame stiffness or comfort, and wall thickness, which determines the weight or durability of the frame. These choices are made based on your weight, the frame size, and of course your priorities. Once we have these guidelines determined, I can choose the manufacturer and tube models that will best meet your needs. I may choose to blend several brands and models or stick with a single brand, it all depends on your goals.

5. Initial Blueprint/Discussion - Now that we have a pretty good idea of the frame design it’s time to put pen to paper, or mouse to pad in my case. I use a TurboCAD to generate my designs, and I will email you a JPEG of the initial design, which will look like this. We then get on the phone, I will explain what the mess of lines means. I’ll also make sure we’re both comfortable with the design.

6. Revisions - If we want to try variations or make tweaks and changes, we can do it now. I’ll email you the revisions. Once we have decided on a version, we’ll finalize it. This is the time to make final decisions on all choices, including paint, graphics, braze-ons’, and parts.

7. Sign-off - Now all choices are made, and it’s just about time for me to get to work. I’ll email you a 10 - page outline (sample here) of your entire order for review, as well as a paint outline and blueprint. If all is accurate and you’re ready to commit, I’ll ask you to sign-off on a sign-off sheet and we’re a go. At this point you cannot make any changes.

8. Build and send to paint - If all goes as planned, I have your final design and your sign-off, as well as all your materials ready to go when your turn rolls around. Unless you contact me, or I have any questions you won’t hear from me again until the frame/bike is ready to ship. If you want me to email pictures of progress, I’ll be glad to do so, but it is time consuming. So you’ll have to ask. However please feel free to contact me if you want an update on your frame progress; just keep in mind that interruptions do slow me down, so please be considerate.

9. Pro-Prep or assemble if complete bike - Once the frame returns from paint, or in the case of titanium is finished in-house, we “Pro-Prep” it. That means your frame will be ready to assemble; all threads chased, faces faced and the HT and ST are reamed. I also supply seat collar, water bottle bolts, BB cable guide, and I treat the steel frames internally with a rust inhibitor.

10. Ship - Now that your bike is built, we’ve got to get it to you in one piece with no damage. That means we take extra care in packaging. It may take you a half an hour to unwrap it, but at least it will be in perfect condition. If you ordered a complete bike we’ll have to remove some parts to fit it in the box, but it should only take a couple minutes for a qualified mechanic to reassemble it and have it on the road.

Before we ship your bike, we’ll call to review the final balance and receive final payment. If you used a credit card, we’ll ask for permission to apply the final charge. We never charge a card without your permission. We will also double check your shipping information and coordinate a delivery schedule, if needed. We’ll include a final copy of the paid invoice in your shipment and we’ll email you the tracking number so that you can keep an eye on the progress of the shipment.

After you’ve had a chance to ride the bike, we hope you’ll stay in touch. We hope you’ll send us a review of your experience and/or send us some pictures that we can add to our Owners Gallery. We don’t advertise and we depend on our customers’ positive feedback and referrals for new customers; so if we’ve met or exceeded your expectations, please let others know. Also keep in mind that if you ever decide to order another frame from us down the line, we give all our returning customers a 10% discount on all future frame purchases.